HughesNet operates in the satellite internet segment with a focus on rural areas, and in this project, aims to attract new customers through a new strategic approach.
During the initial discussions, the strategy for acquiring new customers was defined by the Member Get Member model - a system where customers refer persons in exchange for benefits, creating a chain reaction.
Therefore, the project scope was divided in two distinct fronts: a portal focused on the current customer (referrer), where they are engaged and can track their progress, and on the other hand, an offers page where new customers (referred) can learn more about the product.
Through conversations and research, some important insights emerged. The essential requirements for the platform MVP were defined using the User Story Map tool. From this validation the flow and a more detailed prototype were constructed.
It was necessary to build the journey for new customers (referrals) which consisted of a simpler flow aimed at presenting the product - in this case, satellite internet packages - and their respective offers at the moment.
Contact me and present your new ideas.
Product design specialist
based in São Paulo, Brazil
lprandi22@gmail.com
(11) 98461-0459
